It all started with Bookpress
that began to publish erotic magazines in 1968. Holland was
already one of the sexually, most liberated countries, which
made it possible to publish the hardcore magazine Chick and
the outstanding teen brand Seventeen. Seventeen started as a
magazine and was eventually expanded to the well known video
label.
 
In 1995 it became obvious that internet was a big chance for
expansion within the erotic market. Internet finally made pornography
accessible to people all over the world. Time for Bookpress
to start an internet division, which resulted in International
Media Company.
IMC started with creating a website based on the proven success
of the Seventeen concept:
www.clubseventeen.com,
With it's wide range of photo's and videos of cute European
girls it immediately became a success. Of course this wasn't
enough for IMC and additional niche sites were created, hosted,
promoted and displayed on the startsite www.fun.nl.
The Bookpress magazine Chick got it's own website, but also
new niches such as hardcore, transsexual and fetish came into
the range of products of IMC.
In 1999 IMC took an important step forward: Seventeen's customers
not only wanted to see their favourite girls on photos and
videos, but also wanted to be able to talk to the girls. Noticing
this big demand, it soon resulted in expanding its online
services by setting up live erotic chat rooms in Prague, Kiev
and Amsterdam, under the brand name Seventeen Live.
This proved to be an important move for IMC: SeventeenLive
was an overnight success and is still widely known as the
best liveshow on the net. At this moment, there are 80 girls
working in the studios, for 24 hours a day, 7 days a week.
Besides promotion for the websites, IMC noticed the demand
for a partnership program, in which webmasters could promote
ClubSeventeen, Seventeenlive and the other sites, to earn
some extra money. This is when Payserve was born! At this
moment there are around 5000 webmasters, promoting the IMC
sites every day.
With over 35 years of experience in adult entertainment, Seventeen/IMC
has become the market leader in Europe, producing most content
in-house and maintaining a high level of service and support.
The synergy of the companies in the holding is obvious: The
same models that figure in the magazines, play in several
videos and some of them also perform in the online live shows.
This makes Sansyl Beheer BV, as well as IMC, a complete and
outstanding company.
1967-2005
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